PRI, Inc. Was built on integrity, ethics and good old-fashioned hard work where business is done on a man’s good word and firm handshake. Having good business partners is essential to a company’s growth and success. At PRI, our values shape our decisions. They define our character, culture, work and work ethic. Values are what help us stay rooted and aspire to scale new heights. We believe the softest pillow is a clear conscience.