Arvind Lifestyle Brands Ltd has been a pioneer in bringing international brands to India. The company has licensing relationships with many international Brands including U.S. POLO ASSN., Gant, Arrow, Izod, Nautica, Elle, Ed Hardy, Hanes, Cherokee, Sephora, Aeropostale, Nautica, GAP, The Children’s Place. Arvind also has a portfolio of 12 of its own brands across Value and premium segments. Arvind Brands has a JV with Calvin Klein to run its Indian operations.
The company has one of the strongest distribution networks in the Indian apparel sector with over 1.3 million sq.ft. of retail space available pan-India, across 1100 retail stores spread over 192 towns. Additionally ALBL has international presence in the Middle East and South Africa.
HERITAGE BRANDS DIVISION
ARROW
The story of Arrow began in a tiny home in Troy, New York where Mrs. Hannah Montague created the first ever detachable collar.
Ebenezer Brown began manufacturing collars in the back of his general store and the company started out as Maulin & Blanchard, later becoming Cluett, Peadbody & Co. in 1894. J.C. Leyendecker was hired by Cluett, Peabody & Co. He created the famous Arrow Collar Man ads. The Arrow Collar Man became the symbol of the ideal American gentleman. At its peak, the company received 17,000 fan mails a day.
The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collarsmanufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905-31, though the company continued to refer to men in its ads and its consumers as “Arrow men” much later.
The Arrow Collar ads were a collaborative production of New York ad agency Calkins and Holden; Cluett, Peabody advertising director Charles Connolly; and commercial illustrator J. C. Leyendecker. One of Leyendecker’s models was his live-in companion, a Canadian named Charles Beach.[1] Another model was a young Huntley Gordon.[2] Hundreds of printed advertisements were produced from 1907 to 1931 featuring the Arrow Collar Man. The fictional Arrow collar man became an icon, and by 1920 received fan mail. Fans would cut their favorite collar men out advertisements and hang them on their wall.[2] He inspired a Broadway musical Helen of Troy in 1923.
IZOD
David Crystal, an American traveling in London, saw the name “AJ IZOD” on a storefront. Inspired by the name, he brought it back to America.
The American brand was founded in 1937. During the 1950s and 60s IZOD increased its exposure through celebrity endorsements and sports sponsorships. In the 1980s, the preppy look associated with IZOD took America by storm, with pastel IZOD polos playing a central role in this fashion.
Izod (officially stylized as IZOD) is a clothing company that produces dressy-casual clothing, sportswear for men, as well as footwear and accessories. It is part of PVH. It is perhaps best known for its short-sleeved piqué polo shirt, formerly produced by Lacoste and featuring the Lacoste crocodile on the left breast, now replaced with a color-matching/coordinating crest and left sleeve embroidery. One variation is the “IZ” patch instead of crest. This shirt, along with Ralph Lauren Polo, was popular in the 1970s and ’80s among the preppy and Mod sets.[citation needed] Other Izod classics include the Harrington jacket G-9 model, also v-neck & cardigan sweaters. Today, the Izod brand competes with other similarly-priced brands such as Ralph Lauren’s Chaps brand, Nautica, and U.S. Polo Assn..
Hanes is a global mega brand which is over 110 years old. It is one of the largest apparel essentials brands in the world. With a revenue of over $ 7 billion, Hanes is a brand that can be found in the wardrobe of 9 out of 10 American households. To people who care about looking and feeling great, Hanes is the brand of comfortable apparel that gives you confidence from the inside out because we give you superior comfort and relevant style. “Retailing Today” Top Brands survey , Consumers rated Hanes as the No 1, brand for the 6th straight year across men’s , kids and women’s intimate apparel categories. “Women’s Wear Daily” has rated Hanes the top apparel brand for 6 consecutive years!
LIFESTYLE BRANDS DIVISION
Flying Machine- Owned by Arvind Lifestyle Brands Ltd., Flying Machine is India’s first home bred denim brand. Launched in 1980, the brand was the first amongst the first in its category to introduce authentic details, original graphics, first in class urban innovation and true Italian styling to achieve cult status over the next ten years.
Today, Flying Machine is sold in over 175 exclusive brand outlets, 242 Large Format Stores like Shopper’s Stop and Lifestyle, and over 500 Multi Brand Outlets nationwide.
We are India’s first home bred jeans brand, owned by Arvind mills’ garments division. Born in the year 1980, we were considered a cult for the next 10 years. It’s really hard to find a fashion conscious male from that time in India who did not wear denims made by us. Launched in 1980, at a time when only smuggled jeans were available.
Cornered substantial market with innovations of Indian fit, a ‘guaranteed brand’ available at a decent price. By 1994 it had become a leader in branded jeans in India and is still seen as trendy and premium
Edhardy- At its core, is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form. Don Ed Hardy is considered by many to be the Godfather of Tattoo. His work offers timeless appeal. Our mission is to stay true to the essence of Don Ed Hardy’s original inspiration for his art and celebrate its history and beauty by creating dynamic apparel and related lifestyle products.
U.S. POLO ASSN. brand products are authentic and officially sanctioned by the United States Polo Association, the governing body for the sport of polo in the United States since 1890.
Today, our products are sold through our licensing program in over 135 countries at independent retail stores, department stores and U.S. POLO ASSN. brand stores.The U.S. POLO ASSN. brand carries clothing for men, women and children, as well as accessories, luggage, watches, shoes, home furnishings and more.The U.S. POLO ASSN. brand is managed by USPA Properties, Inc., a wholly owned subsidiary of the U.S. Polo Association. USPA Properties is a for-profit corporation, and pays royalties to the U.S. Polo Association for the rights to license their trademarks. As the steward of the U.S. Polo Association trademarks, Properties’ mission is to develop a long-term source of revenue for the U.S. Polo Association. This revenue is used to underwrite numerous programs for education and promotion of the sport of polo in the U.S.
BRIDGE TO LUXURY BRANDS DIVISION
Nautica-
New York City 1983: The story starts here. Founder and Designer.,David chu,had one clear vision: to bring the inspiration of the sea to everyday style. Nautica was born. Inspired by the latin word Nauticus, meaning “ship,”the name,logo and the identity tie the heritage to the sea and all of its energy and inspiration. Launched with just six styles of outwear, Nautica today represents a reimagined nautical interpretation of what people want to wear. The style attracts more and more people across the globe as it continue to grow in more than 75 countries with over 250 Nautica- Branded stores. For over three decades, it has been leading global lifestyle brand for reimagined nautical style, the style that lives where the city meets the sea.
Nautica today is a global lifestyle brand with a heritage and strong bond with the water, Nautica continually strives to show our respect for water as a natural and life-sustaining resource by working to minimize the environmental impacts of our products and operations.
GANT
The GANT premium lifestyle brand combines American casualness with European elegance. The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949. Since then the brand has been further developed, taking influence from Europe, and is now a truly global brand. GANT offers full ranges of clothing for men, women, and children. In addition, GANT branded watches, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees. GANT has a history of strong international growth and is today established in over 70 countries through more than 600 GANT stores and a large number of selected premium retailers.
Aéropostale, Inc. (occasionally known as Aéro) is an American shopping mall-based specialty retailer of casual apparel andaccessories, principally targeting ages 14-to-17-year-old men and women through its Aéropostale stores although adults 18 and up wear the clothing as well and 4-to-12-year-old children through its P.S. from Aéropostale stores. The company was named by Fortune magazine as one of the top 100 companies to work for in 2013
Speciality Retail Division:
GAP
The Gap, Inc.,[6] commonly known as Gap Inc. or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer.
It was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates five primary divisions: the namesake banner, Banana Republic, Old Navy, Intermix, and Athleta. Gap Inc. is behind InditexGroup and H&M in the total numbers of international locations.[7] However, it remains the largest specialty retailer in the United States. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.[8]
The Gap originally targeted the younger generation when it opened, with its name referring to the generation gap of the time. Gap is one of the world’s most iconic appreal and accessories barnds and the authorityon American Casual style. Founded in sanFransisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobe – all things denim, classic white shirts, Khakis and must- have trends. Beginning with the first International store London in 1987. Gap includes women’s and Men’s apparel and accessories,GapKids, babyGap, GapMaternity and Gap fit Collections.
THE CHILDREN’S PLACE
The Children’s Place (TCP) is an American specialty retailer of children’s apparel and accessories founded in 1989. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey, and currently has 4,100 employees.
Children’s Place stores are divided into four specific size ranges sections: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T). Most of The Children’s Place stores are located in and around regional malls, but also include some strip shopping centers, outlets, and street stores. The majority of their stores are small, traditional mall stores, although some Children’s Place outlets are in abig box format.
Sephora is a French chain of cosmetics stores founded in 1969.Featuring nearly 300 brands,[along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and haircare. Sephora is owned by luxuryconglomerate LVMH as of 1997 The Sephora logo is a white “S”-shaped flame against a black background. The name comes from the Greek spelling of Zipporah the most beautiful wife of Moses. Sephora features a variety of beauty products from more than 100 brands including NARS Cosmetics, Make Up For Ever, Mode Signature, Urban Decay, First Aid Beauty, Sunday Riley Skincare, Philosophy, Tatcha Aburatorigami and Too Faced Cosmetics. Sephora also features its own make-up, skincare, and beauty tools/accessories. Packaging for the line features the company’s elongated flame logo in standard black print.
In 2013, the brand debuted fragrance collections with Mary-Kate and Ashley Olsen, and a makeup line with Marc Jacobs.
Sephora’s sustainable development initiatives were recognized in December 2015.[25] The company received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Génération Responsible association. Global Cosmetic News reported that Sephora’s newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons.
Unlimited Business Division
Unlimited from the house of Arvind, is a pioneer of the value- retailing concept in India, arrived on the scene way back in 1994, and changed the rules of the retailing business in India. It was erstwhile it was called Megamart .
Today Unlimited is the largest player in this segment and has network of over 200 stores spread across 90 cities/towns in India including stores across Chennai, Pune, Bangalore, Hyderabad and Mumbai.
Over the last few years Unlimited has forged ahead and further strengthen its Brand portfolio through its acquisition of the exclusive international license for India for Brands like Geoffrey Beene, Cherokee America and Mossimo Newyork- Which are well known brands across the globe. Each of these brands are of size USD 1 to 3 Billion and available in around 30 countries across the world.
In addition to this Unlimited houses brands like Excalibur, Elitus, Aurbun Hill, Colt, Newport, Ruggers and Edge in Men’s category. Karigiri and Anahi in the women’s ethnic category. Cherokee kids, Donuts and Day to Day in the kids category, which have today become strong brands in the respective categories.
unlimited now stands strong as value Fashion Retail chain offering the Best international brands at highly competitive prices across the year which is unique and unmatched in India. well known brands across the globe. Each of these brands are of size USD 1 to 3 Billion and available in around 30 countries across the world.
Excalibur
Unlimited Brands:
Cherokee
The Cherokee are a Native American tribe indigenous to the Southeastern United States (principally Georgia, Tennessee, North Carolina and South Carolina). They speak Cherokee, an Iroquoian language. In the 19th century, historians and ethnographers recorded their oral tradition that told of the tribe having migrated south in ancient times from the Great Lakes region, where other Iroquoian-speaking peoples were.
KARIGARI
Karigari is a designer based fashion jewelry manufacturing company specializing in high end designer earrings using materials like glass beads, Austrian crystals, pearls, kuda stone etc. Karigari was founded by Mr. Kamal Kamra and was officially launched on 9th September 2008 with 45 designs at a flea market at Select City Walk Mall Saket – New Delhi. On 1st January 2009 the first outlet ( a Kiosk ) was launched at Select City Walk Mall Saket. Since then Karigari has never looked back. Today Karigari has managed to give its customers over 1200 successful running designs, equally liked by all generations. Some of the designs include: Rajwada, Kanful, Golden Collection, Stone Collection, Mumtaz, Kashmiri, Western loops, fusion.
COLT
Colt’s Manufacturing Company (CMC, formerly Colt’s Patent Firearms Manufacturing Company) is an American firearms manufacturer, founded in 1855 by Samuel Colt. It is the successor corporation to Colt’s earlier firearms-making efforts since 1836. Colt is known for the engineering, production, and marketing of firearms, most especially between the 1850s and World War I, when it was a dominating force in its industry and a seminal influence on manufacturing technology. Colt’s earliest designs played a major role in the popularization of the revolver and the shift away from earlier single-shot pistols. Although Samuel Colt did not invent the revolver concept, his designs resulted in the first very successful ones.
NEWPORT
Newport Corporation (NASDAQ: NEWP) is a leading global supplier of advanced technology products and solutions for Scientific Research, Life & Health Science, Aerospace & Defense, Photovoltaics, Industrial Manufacturing, Semiconductors, and Microelectronics markets. Established in 1969, Newport has over 40 years of industry knowledge and expertise across a broad range of technologies allowing the company to continually deliver innovative products in the areas lasers, photonics instrumentation, sub-micron positioning systems, vibration isolation, optical components and subsystems and precision automation to enhance the capabilities and productivity of its customers’ manufacturing, engineering and research applications. In Addition, Newport has built a strong history of partnering with OEM customers delivering solutions from sub-assemblies to full solutions including design, testing and manufacturing