About Us

Emerald Jewel Industry India Limited (Emerald) was established in 1984. “Emerald” is known for its quality consciousness, perfection in manufacturing and business ethics.

Emerald started it business by working with goldsmiths and then established its own manufacturing in 1992. Emerald transformed conventional methods of jewellery manufacturing into technology and talent driven process. The ultra modern manufacturing facilities in Coimbatore are an example of the same. Currently Emerald has the esteemed tag of being the “Largest Jewellery Manufacturer in the SAARC Countries”.

Jewellery manufactured by Emerald commands a premium in the market for its uniqueness of design and quality workmanship. The Company caters the demands of domestic Indian markets and also exports to countries like Singapore, Dubai, UK and USA. The Group is retaining the coveted “Export House” Status for its continuous excellent performance in exports.

Emerald is known for its large number of design base (over 1 lac designs). All designs have been developed internally by an active team to efficient designers who are involved extensively in market survey. They attend various trade shows and events to know currents trends in markets.

The guiding force of Emerald has been the Managing Director, Mr. K Srinivasan, who has 25 years of rich and varied experience in the field of jewellery manufacturing. He is ably assisted by his wife, Mrs. Shakthi Srinivasan and Mr. G.K. Venkatagopal who are in capacity of Directors with Emerald. The vision and ideas of the top management has guided and lead the company towards excellence. Highly qualified engineers and professionals help the management in achieving the objectives of the company.

The Company provides employment to over 2000 people. The incredible commitment and the dedication of the employees fuel the growth of the Company. The in-house ‘training centre’ provides extensive training in the areasof design, production, stone setting, etc. to the work force before absorbing them into the regular stream to maintain uniformity of quality and perfection. Timely exchange of ideas between employees and management helps in attaining continued improvements in all spheres of the management.

		Ishtaa ISHTAA has been promoted with the objective of marketing and selling Cubic Zirconia (CZ) studded 18 Karat Gold, BIS (Bureau of Indian standard) hallmarked jewellery under the brand name ISHTAA, in India initially and then carry it to international markets. 18 Kt gold jewellery set with highest grade of Swarovski Cubic Zirconia stones. Innovative manufacturing techniques produce light jewellery with stunning perfection which makes Ishtaa an affordable every day wear for the modern women.
		NISHTAA Nishtaa is a brand owned by A Retail Sales Unit of Emerald Jewel Industry India Limited. Emerald is the largest gold jewellery manufacturer in Asia. Over the years “Emerald” has been known for its quality consciousness, perfection in manufacturing and business ethics. Nishtaa made with 22 Kt gold and set with highest grade of Swarovski Cubic Zirconia stones. 100% BIS Hallmarked Jewellery Every Piece passes through stringent quality standards, surpassing international norms, ensuring consistent quality delivery. Nishtaa Jewellery Range is specially created for women of refinement. Over 2000 Designs, Ranges like Ladies Rings, Gents Rings, Ear-rings, Pendants, Pendant-Sets, Double-Loop Pendant Sets, Bracelets, Bangles, Necklaces, Nose-Pins Etc.
		FFF:)- Jewellery specifically designed for Kids & Teens FFF:) is a special line of contemporary Gold Jewellery for infants to youth of today. It is BIS Hallmarked for 18 Karat Gold (750 Purity). The Jewellery is perfectly safe for use by kids. The edges are rounded to avoid any internal or external injuries. Also the coatings, paints and enamel are free from lead, nickel and arsenic. It is a special line of contemporary gold jewellery for infants and youth of today. FFF:) creates a new segment for jewellery and has great potential as a gift brand. It is 18 Kt plains gold jewellery and also set with highest grade of Swarovski Cubic Zirconia stones.
		CORONA Corona is a 18kt Diamond studded jewellery brand owned by Emerald Jewel Industry India Limited. It is a trade brand with innovative designing complimented by superb finishing. Emerald already has successful brands like ISHTAA, NISHTAA & JEWELONE in its portfolio. Corona diamond jewellery range has been created to suit various occasions & varied choices. The products personify the elegance & grandeur that diamond brings forth, keeping with the enigma of the woman. CORONA jewellery passes through stringent quality standards, surpassing international norms, ensuring consistent delivery piece after piece. Corolla jewellery has been hallmarked for purity, by burrow of Indian standard (BIS)