About Us
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with a gross group turnover of Rs. 20,351 million for the year ending 31st March 2015. A part of Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 10 mn happy families, a reach of over 1,500 cities and towns in India and a global footprint across 53 countries.
In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 33 years of existence, Eureka Forbes has been a pioneer and trendsetter in direct selling in India and today is one of the largest direct selling companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.
- Rs. 10 billion multi-product, multi-channel corporation – part of the Shapoorji Pallonji Group
- Over 7,000 employees
- Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions
- Pioneers in Direct selling – Asia’s Largest Direct Sales Organisation
- 6,000 strong Direct Sales Force touches 1.50 million Indian homes, adding 1,500 customers daily
- Customer family now numbers over 6 million – enduring relationships as “Friends For Life”
- Operations in over 125 cities & 475 towns across India.
- Expanded channels that reach out to customers to include
- Over 5,000 strong Dealer Sales Network
- A 58 distributor strong Institutional Sales Network
- Security Systems Division – one of India’s largest system integrators
- A customer finance scheme, Eurovalue, for customers to easily obtain the means to Live Healthier Lives
- A strong service network that backs up sales efforts
- 4500 company trained technicians who make 20,000 kitchen visits daily
- Supported by Call Centres, Customer Care Representatives & Mobile Service Vans
- Eureka Forbes – A Business Superbrand
- Aquaguard & Euroclean – Chosen Superbrands
- Ranked among India’s Most Admired Consumer Durable Companies
- One of India’s best Employers
- Winner of ‘Most Admired Knowledge Enterprise’ MAKE- Asia Awards
- A case study at the prestigious Harvard Business School
- Winner of awards on Customer Responsiveness
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Winner of Water Digest awards