About Us

FENA is a first generation entrepreneurial venture, which was started in 1976 by Dalip Jolly with very modest resources, soon joined by his brother Pradeep Jolly, in the name & style of “M/s Syndet & Chemical Industries”. The name of the enterprise was later changed to M/s Fena Private Limited – FENA being the first & flagship brand of the company.

Over the years it has grown steadily to its present position and is recognized as one of the leading players in the field of Fabric care & Home care products in India and has a growing export business with diversified product range.

DOMESTIC BUSINESS
The flagship brands of the Company, namely FENA, NIP, IMPACT, COP & FAMUS enjoy strong brand equity in their respective segments due to their excellent value for money proposition and strong media advertising. Some of FENA products are:

Fabric Care Products	Home Care Products	Personal Care Products

FENA Detergent Cake	NIP Dish Washing Bar	FAMUS Beauty Soap
FENA Detergent Powder	NIP Dish Washing Powder	FAMUS Liquid Hand Wash
IMPACT Detergent Powder	NIP Liquid Utensil Cleaner	FAMUS Instant Hand Sanitizer
	COP Floor Cleaner

With over 10 Manufacturing facilities all over India, employing over 700 employees, supported by over 250 Sales & Marketing professionals and over 1000 distributors nationally, FENA has a comprehensive logistic set-up and enjoys a strong Distribution Equity with coverage of over 750,000 retail outlets across the country.

EXPORT BUSINESS
FENA’s International Division exports high quality Agro Commodities in addition to Company manufactured Fabric Care, Home Care and Personal Care products across the world.