Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 Major Appliances* brand for the 5th consecutive year, as per Euro-monitor International. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer, Wine coolers.
The company initiated its commercial operations in January 2004 and has successfully completed a decade in India. Since inception, Haier has launched a wide range of innovative products in all major categories including Refrigerators, Air Conditioners, Washing Machines, Panels (LEDTV’s), Water Heaters, Commercial Refrigerators, Wine Cellars and Microwave Ovens. Taking the Indian consumer durable market by storm, every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind, products that will transform the customer’s everyday living into inspired living.
Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment’ to create a Research & Development facility for refrigerators.
Haier is among the first consumer durable brands to adopt the world’s most efficient service process innovation (SPI), which seamlessly integrates all the service process functions for an enhanced consumer delight through simplifying the procedure at different stages of customer care process. Haier also introduced a LIVE chat buddy – Dr. Fido to get the queries answered instantly on the official website of Haier- http://www.haier.com/in/. Dr. Fido comes as a handy service where Haier provides one-to-one chat service to overcome little issues that the customers might come across after product purchase.
Haier has established a wide dealer network with presence in more than 6500 outlets all over the country, which is backed by a strong service and after sales service network. Haier Products are available at all major retail outlets and in most of the modern retail chains. Haier today offers a host of world-class products and has a presence in almost all segments of home appliances and consumer durables.
Haier unveiled its Brand campaign titled “You Inspire Us” in the beginning of 2010. This campaign was a tribute to the wealth of knowledge that the Indian consumer possesses which has inspired many technological and innovative changes in the products to suite the consumer needs and preferences.
Haier has been awarded certification by World Influential Organizations where Haier reiterated the strength of innovation and inspired living across all its categories of offerings. Haier is ranked India’s 19th Most Trusted Brand among 16,000 brands studied by Trust Research Advisory in 2011.
In 2013 Haier was also awarded the ‘Product Differentiation Excellence Award’ in the Consumer Electronics Market in 2013 by the global consultancy and research firm Frost and Sullivan. Haier continues to retain its number one position as the Major Appliance brand in the world for the third consecutive year.