Values & Technology
Scale
Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.
Innovation
Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.
Technology
Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
Branding Strategy
Haier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced product competitiveness and strong corporate operations. Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.
Services
With the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its customers. production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier has successfully established a network of over 5,000 domestic professional service suppliers to deliver timely customized service.
Partners
Haier has established an extensive sales network around the globe. Key partners in perspective markets include: incluyen:
China : Strategic alliance with Suning and Gome chain stores
America : Cooperation with TOP 10 retailers, e.g. SEARS, Lowe’s, HOME DEPOT,Best Buy, PC-Richard, Wal-Mart, Sam’s, Costco, Brands Mart and Target
Japan : Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCO
Europe : Cooperation with KESA, Media Market and Carrefour
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune.
Innovative & Technology
Innovative
Taking the Indian consumer durable market by storm, every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind, products that will transform the customer’s everyday living into inspired living.
Technology
LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.