Our Vision
Building a Safer, Smarter and Sustainable World
Safer: for everyone associated with us and our customers with superior quality of products.
Smarter: for discerning customers with our contemporary, innovative and and value- for- money solutions.
Sustainable: Sustainable buildings and infrastructure; and responsibility towards environment.

Our Mission
We are a reliable construction materials organization organisation that contributes to Nation building by providing innovative and best-in-class products and services; from home building to infrastructure projects.

Our Values

Integrity:
Absolutely non-negotiable value. Ethics, honesty, fairness and transparency. Honour commitments.

Innovation:
Identifying novel ideas that create value. Breakthrough creativity. Superior customer satisfaction. Intelligent, inclusive and strategic.

Care:
Caring for everyone and in everything we create. Safety above all. Compassion and concern. HSE and compliance. Respect and support. customer care and quality products. Serving communities, partners and customers.

Collaboration:
Fundamentally believing in synergies and leveraging collective strength. Building mutual trust and team work. Free flowing knowledge. Sustainable relationships. Partnership with internal and external stakeholders.

Operational Excellence:
Speed, agility, competence development- . Being the best in everything we do. Leverage knowledge and expertise. Incremental improvements. Speedy actions, optimal costs. Best in quality.