About Us

The CK Birla Group is a growing US$ 1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. Orient Electric, a part of CK Birla Group, is the largest manufacturer and exporter of fans in India and offers a diverse portfolio of lighting products, consumer appliances and switchgear.

The competition aims to recognize and reward break-through concepts in design of products in our lifestyle segments which include fans, lighting, home appliances and switchgear.

• To recognize innovation , new talent and elevate the level of thought process in development of new-age electrical products

We are looking for concepts or designs which are unique and can create disruption in the global electrical lifestyle segment. One which blends smartness, ease of use, performance or one which creates a totally new segment, or which serves the mankind. It is for you to explore!
Participants can seek inspiration from their surroundings, nature, architecture, history, art & science blending with our brand vision of ‘Switch to Smart’.

The competition has two Awards; “Best Design” and “The most innovative Design”. The “Best Design Award” will be awarded on the basis of practicality and aesthetics. “The Most Innovative Design Award” will be awarded for presenting a break-through concept / design.