Need of the Hour: The global business models have become more complex over time due to economic, social, technical and political changes. Corporations have grown through major acquisitions and then interestingly by divesting their portfolio and walking away from non-core money losing business activities. It’s common to see multiple car programs and teams operating in multiple countries and continents with different core competencies like Styling, Design Engineering or Manufacturing.

Product Lifecycle Management (PLM) is both an enterprise software solution as well as a key business strategy that collaborates and manages all of the critical product information and business processes that go into bringing successful products to market. PLM has matured to become a mission-critical system for successfully driving product development.

Imagine a first time Plan, Design, Engineer, Detail, Manufacture and Manage lifecycle management software implementation or another extreme of a global corporation with more than 20 acquisitions over a decade struggling to consolidate and manage their PLM strategy between own and acquired tools with tools at work like Teamcenter, DS, Windchill, Agile, SAP PLM, Aras and 80 different disconnected database systems like a subway map.

PROLIM aims to help such corporations accomplish their PLM business goals with strong PLM Technology R&D capabilities. Prolim leadership has seen these complexities and has been part of such major solutions. Now we want to solve the unsolved problems of these corporations, help them answer unanswered questions, and overcome challenges with a strong R&D base.


Apply thought leadership to help our  customers to build innovative products by leveraging IT and PLM solutions.
We “put ‘Life’ into a Product  Lifecycle”.



With over 22 years in various leadership roles Prabhu has extensively contributed to the success of Siemens PLM, UGS/EDS, SDRC and IBM PLM. Prabhu has experience in successfully defining, executing and stabilizing complex global programs spread across multiple Continents, Countries, Programs and Technologies in the area of CAD/CAM/CAE simulation and PLM solutions. Prabhu excels in defining & executing strategic PLM direction for global corporations and finding solutions for ever emerging technology challenges due to multiple products, platforms and technologies accumulation as a result of growth, global mergers and acquisitions.

Prabhu has successfully led and built a Offshore Delivery Center for IT Infrastructure services company from scratch including setting up business entity, STPI, infrastructure, hiring and retaining best talent and successfully executed 24 x 7 operations center. As a President of PROLIM, Prabhu is responsible for P & L, Strategic Planning, Business Development, Client Management, and overseeing Global Operations.

Prabhu has been recognized with several awards like Siemens Americas Consulting Award, Ford Mustang C3PNG Award, EDS Achievement Award, SDRC Product Manager Award, Rookie of Year 1997 Award, PTC Award of Excellence, Best Scientist Indian Defense R&D Award.

Prabhu holds an MBA with high distinction from Ross School of Business, University of Michigan, Ann Arbor. Prabhu was a Topper in Master of Engineering and Topper Bachelor of Engineering from India. Prabhu lives at Farmington Hills(suburb of Detroit), MI, USA.


Rich brings to PROLIM, over 25 years of experience in providing IT, Engineering, Consulting , and outsourced solutions for a wide variety of industries including aircraft, automotive, computer, defense, furniture, government, insurance, manufacturing, and pharmaceutical. He has managed both sales and recruiting teams for small and large Fortune 500 companies. He brings a strong understanding of providing solutions to solve today’s complex business needs. He has been a recognized proven performer as a top sales and recruiting professional by helping grow several organizations throughout his career.

Rich has managed several outsourced IT, design, and engineering projects including: Software development for an SQL automotive parts database for Tier 1 brake supplier. An outsourced PC Help Desk for major Tier 1 automotive interiors and seating supplier. Complete design responsibility of interior trim parts for a large Tier 1 automotive supplier. Full Dimensional Engineering including 3D Tolerance Analysis and GD&T for a seat system for both a furniture and automotive Tier 1 supplier. Customized Engineering training manuals for several aerospace manufacturers, automotive OEM’s, computer manufacturers, and defense contractors.

Rich has had management responsibilities for up to 500 people. He has managed sales teams as large as 12 people. He has held management roles with over $20 million in annual sales including full P & L responsibility. He has also run full desk as both the sales person filling client requirements and thus has a strong understanding of what it takes to meet customer demands and fill niche requirements.

Rich has a Bachelors Degree in Business Management from the University of Phoenix and is also fluent in Hungarian and proficient in German. Rich currently lives in Warren, Michigan USA, a suburb of Detroit, in the heart of the automotive industry.


Sha is highly an experienced individual with extensive experience in full lifecycle Recruitment and HR Processes. Sha is a dynamic and result-oriented individual with technical recruiting experience,focused in the placement of IT Professionals such as: Software Engineers/Architects, Database Architects /Developers /Administrators, Network/ System/ Security Engineers, Web Developers, Quality Assurance/Test Engineers, Technical Program/Product/Project Managers, Development Managers, and Business Analysts possess excellent knowledge of recruiting and hiring processes including sourcing, interviewing, reference checking, tracking, salary negotiations, and closing. He is highly experienced in sourcing candidates through job boards, ATS, Social Media outlets and referrals. Sha possesses excellent interpersonal and rapport-building skills. He holds a Bachelors of Engineering and Post Graduate in Computer Science.


Ranjila is an accomplished business leader, motivator, and mentor with P&L responsibility in Multinational IT Organizations in India & Global Market. She has a rich work experience of 17+ years in the field of sales management, delivery management, project management, alliance & channel management of I.T software, hardware, products solution & services (Large Turnkey Solutions) across various domains.

She has also worked through tech leadership, innovation, entrepreneurship, and diversity – through innumerable media interviews, leadership talks, industry and government partnerships, and by working with analytical firms like Gartner, Forrester etc. for maximum brand equity for the companies she has worked.

She has expertise and experience in technology domains like Cloud computing, ALM-PLM-ERP, Large SI projects, Cyber Security and have led large consulting engagements. She has qualifications in technology and business management from reputed Institutes in India.


Melanie Hawkey as Vice President of PLM Solutions working at the Cincinnati office, responsible for the overall practice to drive them towards being relevant to PLM technologies and market needs at all times. Melanie joins PROLIM from Goken America LLC managing Honda where she worked as the Director of PLM Technology Dublin, she played a key role in transforming the Software Integrity Business and drive and support revenue opportunities. Prior to Goken America, she held several management positions at Tata Technologies, Angell Demmel, P & J Design Services. Melanie has expertise and experience in PLM Technology including CATIA and Enovia, proficiency in Design, Stamping, Molding, Assembly, Decorating and Cost Reduction. She has qualifications in Mechanical Engineering (CAD/CAM) from Wright State University, Dayton, OH. Melanie’s appointment further reinforces PROLIM’s commitment to accelerate growth in its global business.


Arunachalam is a seasoned professional with 16+ years of experience in the field of IT Delivery Management, Client / Stakeholder Management, Program/Project Management, Application Development/Management, IT Infrastructure Engineering, Business Development. Has played a key role in driving the overall growth, Plan, Profitability, Staffing, Execution and Delivery of complex, large & high visible engagements from Conception to Obsolescence.

With deep domain expertise in Retail, Banking, Insurance, CPG, Supply Chain, Travel & Hospitality, Healthcare industries, Arunachalam has extensive experience in delivery Application and Infrastructure services to clients across US, UK, Asia and Africa under Offshore/Onsite/Offsite/Mixed delivery models. Has lead from the front, efforts towards Program Transitioning, outsourcing development activities and setting up remote development & operational environment, in line with the Client expectations and Onsite team expectations.


Yasmin Limbada joined PROLIM as the Finance Manager before assuming the role of Head of Finance. Before joining PROLIM, she was the HR and Finance Manager for Copper Mobile in Dallas, Texas.

She brings her enthusiasm to her team, encouraging them to expand their skill sets by leading through example and team building skills. She enjoys challenges and being efficient to any deadline assigned.

Her specialties include multi-tasked experience to help make significant, efficient contributions utilizing Financial Accounting, Human Resources, Payroll, Senior Office Management, Executive Admin Assistance, Systems Analysis, Project Management, Recruiting, and Business Management.


Multi-faceted and highly educated HR professional of more than 18 years, with multi national experience as Country Head – HR, Senior Manager, HR Business Partner etc., His Background comprises Middle / Senior Management level Executive assignments within culturally diverse settings, in private sector organizations including reputed Multi National Companies .Expertise covers working in Information Technology, Manufacturing, Logistics, Services, Health & Social Care sectors.

Ashwini as a highly experienced HR Professional has extensive experience in Recruitment & Resourcing, HRBP, Performance Management, Generalist HR, Compensation & Rewards, Change Management and Employee Relations. Well versed in all aspects of delivering on recruitment, employee life cycle management, training, implementing and developing HR policies and procedures, disciplinary actions, grievance handling, sickness/absence management, consultation process. He holds Degrees in Commerce and Law also a Certified Practioner of Thomas International PPA (Personal Profile Analysis).


Daya is an accomplished decisive leader with proven success in establishing strong presence in PLM markets by initiating strong business alliances and identifying growth opportunities. His strong experience in managing enterprise clients makes him connect with customers really well providing them outstanding customer experience. His account management skills have helped establish solid partnerships with industry leading product lifecycle management companies. Prior to PROLIM, he worked with Cubic Systems and Automation Technologies companies.



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