About Us

Our success is built upon a clear strategic direction and a shared commitment to the company’s vision, mission and values.

Our Vision is to be amongst the 3 most admired beverage companies in India.

Our Mission is to own and nurture local and international beer brands that are the first choice of the consumer.

Our Values and group behaviours:

• Our people are our enduring advantage
The calibre and commitment of our employees sets us apart, while we select and develop people for the long term

• Accountability is clear and personal
We favour decentralised management and local autonomy, prizing both intellectual rigour and emotional engagement

• We work and win in teams
With trust and integrity, we share knowledge within the group and encourage camaraderie

• We understand and respect our customers and consumers
Endlessly concerned with our customers’ needs and perceptions, we build lasting relationships based on trust and innovation in a changing world.

• Our reputation is indivisible
Fair and ethical in all our dealings, our reputation relies on the actions and statements of every employee