Analytics Quotient (AQ), a WPP group and Kantar Analytics company, partners with large global brands to provide solutions in the areas of data science, scalable analytics and data visualization. Our two primary service verticals are Analytics & Insight Generation and Data Visualization & Management.

We build large, continuous analytics engagements that help clients answer simple business questions and execute advanced analytics projects. Our best-in-class visualization solutions can be integrated with marketing research and any other type of data.

We have 400+ associates who are globally located across Atlanta, Bentonville, Norwalk, Rogers, San Francisco, London and Bangalore.

Some of our services

Consumer Analytics &
Continuous Decision Support

We are a pure play analytics think-tank. We have set up, stabilized, maintained and GROWN large DATA CoEs for some of the world’s largest brands.

CRM & Transaction Analysis

We have an unrivalled DATA GENE which forms the core of our CRM competency. It understands the quirks of your data and the uniqueness of your needs.

Modelling at Scale

We have built actionable business models powered by advanced STATISTICAL TECHNIQUES for leading multinationals.

Custom Visualization

Our custom-built VISUALIZATION PLATFORMS are built to NARRATE STORIES. The user can navigate through different data scenarios and modules like chapters in a book.

Data Management

We are data agnostic and HARMONIZE diverse data sets to deliver A SINGLE SOURCE OF TRUTH.


Our PRODUCTS reflect our deep domain expertise, our stellar analytics experience and our cutting edge visualization credentials.

To read more about our services and access case studies, visit us at

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